Bland-Brand® Syndrome:
An Epidemic of Uniformity
So, you've been diagnosed with Bland-Brand® - what now?
Knowing you're infected is half the battle. There is light at the end of the tunnel - but the road back to the light is not an easy one - but well worthwhile and essential.
The Path to recovery - Brand Rehab
Acceptance.
It's time to face the music and accept that your brand has fallen into the Bland Brand trap. It's okay; it happens to the best of us. But remember, admitting you have a problem is the first step toward recovery.
Taking Stock
Now that you've come to terms with your condition, it's time to take a good hard look in the mirror. We're talking a full-on brand inventory here. What's working? What's not? Where do you stand out, and where do you blend in? It's time to get real about your brand's strengths and weaknesses.
Discover. Define.
With your inventory in hand, it's time to dig deep and rediscover what makes your brand special. What sets you apart from the competition? What's your secret sauce? Once you've discovered your brand's unique identity, it's time to define it. Who are you, really? What do you stand for? What's your brand's personality? This is the fun part, so let your creativity run wild.
Build Back Better
Finally, armed with your newfound clarity, it's time to roll up your sleeves and get to work. It's time to rebuild your brand from the ground up. This might involve a new logo, a fresh color palette, a snazzy new website, or a complete rebrand. Whatever it takes, we're here to help you bring your brand back to life.
